The Process

I have learned to enjoy any creative process. Period. Lately, we've been working on developing the concept for Triptico's first music video. It is very interesting to play with the duality of visual and auditive queues. There's a certain harmony that floats in every manifestation of a true effort of communication. Maybe is the little Warhol inside of all of us. From the lens of a camera, to the tip of a brush, everything correlates beautifully and it is great to discover the harmony its harmony. I've learned to enjoy the process maybe even more than the outcome. That has encouraged me to make a product that is transparent of its process. Because in the end, everything's been said already, but the real genius is in the development. The reason why. Teaching how to fish as opposed to... yeah, you know the story.